Showing posts with label Sponsorship. Show all posts
Showing posts with label Sponsorship. Show all posts

Sunday, February 2, 2014

H&M Steps onto Super Bowl Boulevard with #Covered or #Uncovered

H&M in a Super Bowl state of mind? They sure were as they sent brand ambassadors out onto Super Bowl Boulevard, most famously known as Broadway. 

Capitalizing on their prime store locations and the hype of the big game, H&M had passersby vote on their upcoming Super Bowl ad featuring famous football star, David Beckham. Vote #Covered to see an ad featuring a clothed Beckham or #Uncovered to see a, well you know. 

Ugly Sweaters for Team USA?


Ralph Lauren has done it again! The 2014 winter olympics in Sochi are just under 5 days away and Ralph Lauren is under fire for team uniforms that resemble the ugliest of sweaters. Many will remember the heat the company took at the last olympic games for not manufacturing the uniforms in the United States.

Take a look below and you'll be able to see Julie Chu of the United States women's ice hockey team and Zach Parise of the men's team sporting the full opening ceremony gear. The gear is sure to make some noise for the iconic American brand, though whether or not the noise is positive for the brand may be a different question.