If you somehow missed the story this week, Sarah Harbaugh, wife of the San Francisco 49ers head coach, let the nation know that her husband will only wear $8 pleated chinos that he buys at Walmart. Fashion faux pas.
Banana Republic took the opportunity to launch the hashtag #CHINOS4JIM. Banana Republic was founded just 14 miles north of San Francisco in nearby Mill Valley.
Cheering for our hometown @49ers & we’re rooting for you too, Sarah #Harbaugh! Who’s with us? #CHINOS4JIM pic.twitter.com/PMDPeROick
— Banana Republic (@BananaRepublic) January 16, 2014