H&M in a Super Bowl state of mind? They sure were as they sent brand ambassadors out onto Super Bowl Boulevard, most famously known as Broadway.
Capitalizing on their prime store locations and the hype of the big game, H&M had passersby vote on their upcoming Super Bowl ad featuring famous football star, David Beckham. Vote #Covered to see an ad featuring a clothed Beckham or #Uncovered to see a, well you know.
Those taking the minute to vote on the H&M Super Bowl ad received a scratch off ticket with the hopes of securing two tickets to the big game in East Rutherford, NJ. My luck wasn't what I hope it to be as H&M decided to call me a winner, though just a winner of 15% off one item at their store.
Though it was up for a vote, the H&M brand ambassadors hinted that we will be seeing an #Uncovered David Beckham during this year's Super Bowl.
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