H&M in a Super Bowl state of mind? They sure were as they sent brand ambassadors out onto Super Bowl Boulevard, most famously known as Broadway.
Capitalizing on their prime store locations and the hype of the big game, H&M had passersby vote on their upcoming Super Bowl ad featuring famous football star, David Beckham. Vote #Covered to see an ad featuring a clothed Beckham or #Uncovered to see a, well you know.
