Ralph Lauren has done it again! The 2014 winter olympics in Sochi are just under 5 days away and Ralph Lauren is under fire for team uniforms that resemble the ugliest of sweaters. Many will remember the heat the company took at the last olympic games for not manufacturing the uniforms in the United States.
Take a look below and you'll be able to see Julie Chu of the United States women's ice hockey team and Zach Parise of the men's team sporting the full opening ceremony gear. The gear is sure to make some noise for the iconic American brand, though whether or not the noise is positive for the brand may be a different question.
Thanks @RalphLauren for being an official outfitter of the US 2014 Olympic and Paralympic teams #OpeningCeremony pic.twitter.com/cLEpZFIhbT
— Julie Chu (@juliechu13) January 23, 2014
Though, those quick to call this year's design ugly and an embarrassment to Team USA should take a look into RL Magazine:"No other design so beautifully demonstrates the resolve and resilience of the American people. From many pieces of leftover cloth come patterns that tell stories and convey emotion. At the turn of the 1900s, “crazy” quilts made of asymmetrical scraps sewn together in random order became a graceful rebellion against the stringent social mores of the Victorian era. In the 1970s, amid a burst of national pride for the United States’ bicentennial, the technique came back into vogue. As much a symbol of fortitude, it now also remains one of celebration." - RL MagzineMy opinion you ask? Bold, American, and overall a great leverage of Ralph Lauren's sponsorship with the USOC. Using the biggest of sporting stages in the world, Ralph Lauren will be able to put their luxurious threads on the best athletes of the USA. Just about every fan of Team USA tuning into the opening ceremonies and throughout the Olympics will be proud to hear that the uniforms are American made.
Want to dress like Team USA? Be sure to stop by the Ralph Lauren site and shop the olympic collection.
No comments:
Post a Comment