Showing posts with label Sports. Show all posts
Showing posts with label Sports. Show all posts

Sunday, February 2, 2014

JC Penney wins the first half drunk tweeter award

UPDATE: Looks like J. C. Penney may have won social media tonight after all. No Super Bowl commercial and no hype coming into the game and they have made considerable noise with their #TweetingWithMittens campaign.

Featuring the Team USA mittens and misspelled tweets, @jcpenney has already picked up nearly 40,000 retweets. I'd call that a good night for the brand. Two mitten thumbs up.