Featuring the Team USA mittens and misspelled tweets, @jcpenney has already picked up nearly 40,000 retweets. I'd call that a good night for the brand. Two mitten thumbs up.
Sunday, February 2, 2014
JC Penney wins the first half drunk tweeter award
UPDATE: Looks like J. C. Penney may have won social media tonight after all. No Super Bowl commercial and no hype coming into the game and they have made considerable noise with their #TweetingWithMittens campaign.
Featuring the Team USA mittens and misspelled tweets, @jcpenney has already picked up nearly 40,000 retweets. I'd call that a good night for the brand. Two mitten thumbs up.
Featuring the Team USA mittens and misspelled tweets, @jcpenney has already picked up nearly 40,000 retweets. I'd call that a good night for the brand. Two mitten thumbs up.
H&M Steps onto Super Bowl Boulevard with #Covered or #Uncovered
H&M in a Super Bowl state of mind? They sure were as they sent brand ambassadors out onto Super Bowl Boulevard, most famously known as Broadway.
Capitalizing on their prime store locations and the hype of the big game, H&M had passersby vote on their upcoming Super Bowl ad featuring famous football star, David Beckham. Vote #Covered to see an ad featuring a clothed Beckham or #Uncovered to see a, well you know.
Ugly Sweaters for Team USA?
Ralph Lauren has done it again! The 2014 winter olympics in Sochi are just under 5 days away and Ralph Lauren is under fire for team uniforms that resemble the ugliest of sweaters. Many will remember the heat the company took at the last olympic games for not manufacturing the uniforms in the United States.
Take a look below and you'll be able to see Julie Chu of the United States women's ice hockey team and Zach Parise of the men's team sporting the full opening ceremony gear. The gear is sure to make some noise for the iconic American brand, though whether or not the noise is positive for the brand may be a different question.
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